Adidas has recently opened its new flagship store in Paris, located on 88 Avenue des Champs-Élysées. The store is the largest Adidas store in Europe and spans over 3,000 m2 across three floors. It features a football universe with collections for the upcoming Euro 2024 and an Olympic-themed basement with a unique Run Lab for analyzing stride and finding the perfect pair of running shoes.
Sports clothing and accessories brands are making moves to showcase their innovations and satisfy consumers as Paris 2024 Games approach. In addition to Adidas, Salomon and On Running have also settled on the avenue for the first time. The grand opening of the store marks Adidas’ ambition and dedication to providing the best products and experiences for sports enthusiasts.
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