From Coke to Amazon: Price Hikes and Advertising Tools

Price Increase on May 1 for Israel’s Soft Drinks, Dairy Products, Beer, and Mineral Water

Israel’s largest beverage company, Coca-Cola Israel, has announced that prices for some of its products will increase from May 1st. Both alcoholic and non-alcoholic drinks as well as dairy products produced by Tara, a subsidiary of Coca-Cola Israel, will see an increase in cost. Popular drinks such as juices and nectars “Prigat,” “Fuse Tea,” mineral water “Neviot,” beer “Carlsberg” and “Guinness,” and other goods have been affected by the price hike. Last year, Coca-Cola Israel raised the price of its drinks by 7% before Passover.

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