From Brotherly Introductions to Building a Community of Investors: The Journey of Lestiselle, Editor-in-Chief of Mimmit Invests

How Evita Lestinen of Mimmit Invest Community Launched Her Investment Strategy

Lestiselle’s interest in investing began when his brothers introduced him to the world of investing seven years ago. They were passionate investors and convinced Lestiselle to open a value share account with Nordnet when he turned 18. The brothers had been investing in shares of the packaging manufacturer Huhtamäki using money earned from working at Prisma and as gifts.

Lestiselle’s brother explained that supporting companies by investing in them is a way of promoting them, even with small amounts of money. This sparked Lestiselle’s curiosity about investing and led him to start learning more about it.

Fast forward to today, Lestiselle works as the editor-in-chief of Mimmit Invests media, which was founded in 2018 by Pia-Maria Nickström and Hanna Tikander. The company aims to provide accessible and engaging content about investing through podcasts, events, and articles. In his role as editor-in-chief, Lestiselle oversees various tasks ranging from writing articles to creating strategies for the company.

Lestiselle’s personal investment strategy involves managing his investments with index funds and occasionally picking individual stocks. He started blogging for Mimmit Invests in 2020 and became the editor-in-chief later on. His content aims to make financial information easily accessible and engaging for young people, providing a different perspective compared to traditional financial media outlets.

Lestiselle believes that investing should be seen as a form of self-care and aims to build a positive attitude towards investing. He has recently published an investment guide co-authored with Pia-Maria Nickström that covers not only investing but also social and economic concepts. The book aims to educate readers about basic economic principles and their implications, providing a broader understanding of the world and financial markets.

Overall, Lestiselle has come a long way since his introduction to investing by his brothers seven years ago. He continues to learn more about it while sharing his knowledge with others through Mimmit Invests media.

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