Jacob Segercrantz has been appointed as the CEO of Foodora, with a focus on expanding the company’s services beyond restaurant food to include grocery store items. With a 29% decline in turnover from the previous year, Segercrantz aims to challenge competitors like Wolt and grow Foodora’s market share. The company is looking to expand its offerings of daily goods through various partnerships and is exploring new avenues for growth.
Under Segercrantz’s leadership, Foodora is relocating its office to central Helsinki and seeking to expand its product range beyond restaurant meals to include a variety of everyday items. The company is moving away from its own Foodora Markets model, which did not perform well in the Finnish market, and is instead focusing on partnering with other retailers to offer a wider range of products for delivery.
Foodora has also initiated partnerships with grocery stores like S Group to offer a broader range of products to customers. The company is exploring ways to make its services more accessible and affordable to a wider audience, with a focus on ensuring that couriers have good working conditions. Segercrantz aims to position Foodora as a leader in the delivery of a variety of products beyond just restaurant food, following in the footsteps of competitors like Wolt.
Overall, Foodora is looking to expand its services and offerings to meet the changing demands of customers and grow its market share in the competitive delivery service industry. With a focus on partnerships, affordability, and customer satisfaction, Foodora is working towards establishing itself as a leader in the delivery of a wide range of products to customers across Finland.
