Foodora, a delivery service company, is planning to close its grocery online store, Foodora Market, in Finland. The company has initiated change negotiations involving 80 people. With seven Foodora Market stores in Finland, the company intends to offer groceries through its partners via the application.
Foodora Market manager, Anni Ahngerin, announced the plan to start change negotiations due to the closure of the online store. The company’s intention is to continue offering grocery ordering options through the application. However, Foodora Markets in Finland are facing closure due to various reasons, including consumer price awareness and the lack of expected growth in the online food trade compared to other European countries.
The profitability of the Foodora Markets in Finland is affected by regulations, leading the company to consider investing more in online stores in other countries. Despite the closure in Finland, Foodora Markets in other countries will continue to operate normally. Foodora is also currently conducting an experiment with S Group, allowing customers to order products from stores in Oulu and Kuopio through the Foodora application.
The company is looking to offer daily goods through similar partnerships in the future. However, there is no confirmation on whether Foodora will continue to cooperate with the S Group after the closure of Foodora Markets. Foodora’s competitor, Wolt, has similar collaborations with K Group stores.
Foodora Finland, part of the German delivery group, has been experiencing heavy losses in recent years. With a turnover of around 175 million euros in 2022
