In a historic partnership, Ferrari and HP Inc. have announced a multi-year title agreement that aims to promote sustainable innovation and accelerate the use of targeted technologies across the Scuderia Ferrari Formula 1 team, Scuderia Ferrari Esports Team, and the Scuderia Ferrari Driver Academy. The collaboration will see the integration of HP’s high-performance products and services, enabling the Prancing Horse teams to enhance training precision and strategic decision-making on and off the track.
As part of the agreement, the HP logo will be prominently featured on Maranello’s Formula 1 single-seaters, with the team racing as Scuderia Ferrari HP starting at the Miami Grand Prix in May. The Scuderia Ferrari Esports team and Maya Weug’s car in the F1 Academy will also race under the new name before the Miami Grand Prix. Before this event, representatives from both companies will present a unique edition of the Scuderia Ferrari HP livery designed specifically for this occasion.
Both CEOs expressed their excitement about the collaboration, emphasizing their shared values of innovation, sustainability, and commitment to future generations. Benedetto Vigna highlighted Ferrari’s founder’s legacy and its drive for continuous progress while Enrique Lores pointed out how HP’s technology fits naturally with Ferrari’s rich history. Both brands are eager to use this global racing stage to accelerate sustainable innovation and create lasting impact for customers and communities. This significant opportunity for growth and collaboration between two iconic companies is sure to inspire many people worldwide.
