Exploring the Benefits and Consequences of Data Collection on Google AMP Pages

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The mobile page you are viewing is powered by Google AMP technology, providing a faster and smoother browsing experience. To ensure our web pages function correctly, we may need to store some basic information on your device without obtaining your consent. This data helps our pages work efficiently. You can learn more about the essential data we collect for this purpose.

AMP pages allow you to manage your consent settings for data collection specifically related to these pages. If you visit non-AMP BBC pages, you may need to set them again. When you agree to data collection on AMP pages, you’re granting us permission to show you personalized ads that are tailored to your interests, even when outside the UK. Discover how we personalize ads on the BBC and with our advertising partners. If you prefer not to receive personalized ads, select “Reject data collection and continue” below. Note that while you will still see advertisements, they will not be customized for you.

You have the ability to adjust these settings at any time by clicking on “Ad Choices / Do not sell my info” in the footer. You can either accept data collection and continue or reject it and continue browsing.

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