Empowering the Future: HUB’s ‘Finance for New Generations’ Program Boosts Financial Literacy among Youth in Croatia

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The Croatian Association of Banks (HUB) is organizing a rich program and workshops for World Money Week, which will take place from March 18 to 24 this year. In collaboration with the European Investment Bank (EIB), they are conducting an education program called “Finance for New Generations,” aimed at young entrepreneurs, teachers, and high school students. This program aims to enhance financial literacy among young people and motivate young entrepreneurs who are just starting their careers.

The program for students and teachers will reach about 500 professors and 17,000 students over two years. A digital manual called “My Money, My Job, My Future” will be used for education. Workshops and educational content will be conducted by Štedopis, led by Marina Ralašić, to promote financial awareness. Concurrently, workshops for young entrepreneurs titled “I’m My Own Boss” will be organized in partnership with entrepreneur Kristina Ercegović and the mojnovac.hr portal. These workshops, comprising 13 modules, will provide participants with essential knowledge and tools for success in the entrepreneurial world.

Marina Ralašić emphasizes the significance of these programs in fostering financial literacy among youth through her organization Štedopis. Established in 2015, Štedopis is an organization dedicated to teaching young people about money management and entrepreneurship. They have formulated various publications, conducted research, and executed projects to enhance financial literacy among children and youth. Currently, they are developing new content for secondary schools that includes a textbook for students and a manual for teachers called “My Money, My Job

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