Old Dominion University’s Strome College of Business, in partnership with Cox Communications, has established the Small Business Leadership Academy. This program is designed to equip business owners with fresh marketing skills, strengthen their business plans and increase revenue. The nine-week course runs from June 4th to July 30th and is taught by professors from Strome College.
The academy aims to help vendors and business representatives grow their small businesses through skill development, performance improvement, revenue increase and access to additional resources. Anil Nair, a professor in the department of management at Strome College serves as the director of the program. The college’s broader strategic goals align with the program’s focus on entrepreneurship among historically marginalized and underrepresented groups. Eligible participants can receive a scholarship that covers 100% of tuition costs, courtesy of Cox Communications. Priority is given to registered Cox Communications vendors and Cox Business customers, with a focus on women, LGBTQA, disabled, veteran, and minority-owned businesses.
The program covers topics such as marketing, digital marketing negotiations, emotional intelligence accounting taxes and business plan review. Instructors for the course include Andrew Bennett Ryan Klinger Michelle Carpenter Sam Johnson Jennifer Vaziralli. The first and last sessions are in a hybrid format; however in-person attendance is strongly recommended for all other sessions which take place on Tuesdays from 5:30-9:30 p.m. Interested applicants must register by Monday May 27th using the provided link
