The Chamber of Progress, a lobbying group dedicated to promoting the use of artificial intelligence, has launched a new public relations campaign called “Generate and Create.” The initiative aims to highlight the positive impact of AI on artistic endeavors and counter legal and policy copyright threats facing generative artificial intelligence.
One of the core principles of the campaign is that generative AI benefits creativity by reducing barriers to producing art. Members of the Chamber include leading technology companies such as Amazon, Apple, Google, Intuit, and Meta. They believe that generative AI should be protected under fair use provisions of copyright law to prevent hindering the creative process.
The campaign emphasizes how artists incorporate AI into their creative processes to enhance their work. For example, a mascot named Arty Fish was created using an AI program called Midjourney, and a song titled “Arty Fish” was generated by the text-to-music AI system, Suno. The lyrics encourage listeners to explore their creativity and let their ideas flow freely.
Generate and Create was launched in response to recent controversies surrounding AI technology. For instance, OpenAI faced backlash for its personal assistant voice Sky, which was accused of mimicking actress Scarlett Johansson. The campaign also addresses ongoing legal challenges against OpenAI for alleged copyright infringement by authors and newspapers.
Overall, Generate and Create aims to promote a more positive perception of AI in the arts and protect the rights of artists using generative AI technology.
