Elon Musk’s Blue Checkmark Reintroduced: Love or Loathing?

Twitter reintroduces blue check marks to some discontent.

Elon Musk is distributing free Premium and Premium Plus benefits to accounts with a high number of verified followers. This announcement has sparked mixed reactions among users. On Wednesday, several X users expressed their dissatisfaction with seeing the blue checkmark next to their handles despite not having paid for these subscriptions. Some users are relieved that they haven’t received a blue checkmark yet, while others are excited about their new badge.

Last week, Musk stated that users with over 2,500 paying followers would be granted free Premium access, which includes reduced ads and other advantages. Those with more than 5,000 such followers would be given free Premium Plus, a higher-cost tier that eliminates ads, among other benefits. The blue checkmark was once a coveted symbol of status awarded to verified high-profile users such as journalists, celebrities, politicians, and official agencies.

After Musk assumed control in 2022, users’ blue checkmarks vanished and were made available for purchase by anyone. This shift made it more difficult for users to identify authentic accounts, leading to the proliferation of misinformation on X under Musk’s management. Wednesday’s return of the free blue checkmark sparked a series of jokes on the platform. Some users who received the badge have posted proof that it is not only being given to verified individuals but also purchased by some people who are excited about their new badge. Several users defended themselves by stating they did not pay for the badge.

The platform is frequented by journalists but some seem thrilled with their new status while others do not seem happy about it at all. The change comes just over five months after Musk introduced two subscription tiers on the platform previously known as Twitter.

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