During the Fuorisalone 2024, Electrolux Group unveiled the Electrolux EcoLine Hub, a revolutionary space designed to promote environmental awareness and encourage a sustainable lifestyle. Located in the heart of Biblioteca degli Alberi Milano (BAM), the green hub of Portanuova, the first neighborhood globally recognized for its double sustainability certification, the Electrolux EcoLine Hub is an open invitation for visitors to contribute to a greener future.
The hub is a focal point for individuals looking to make conscious choices for the planet. The space acts as a catalyst for change, inviting visitors to explore innovative solutions for more eco-friendly living. With its captivating design featuring mirrored walls and a homely atmosphere, the space reflects Electrolux’s values and commitment to sustainability in every detail.
Divided into two main thematic areas, Taste and Care, the hub showcases a selection of Electrolux products that contribute to sustainability. Visitors can learn about energy-efficient steam ovens and eco-friendly fridge-freezers that reduce their carbon footprint while promoting sustainable living practices. Additionally, visitors can experience interactive experiences such as using the AWorld application for calculating and reducing carbon footprints and collaborating with Erion WEEE to recycle electronic waste and promote a circular economy mindset.
Moreover than just showcasing sustainable products and technologies, the Electrolux EcoLine Hub aims to inspire visitors to take action in favor of the environment. With its focus on raising awareness and promoting sustainable living practices, it is an essential resource for individuals looking to make a positive impact on our planet.
Overall, this innovative space serves as an excellent reminder that small changes we make at home can have significant impacts on our environment. Through education and inspiration provided by this hub, people can take action towards creating a greener future today!
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