EZ Dubai has recently released the fourth edition of its “E-commerce in the Middle East and North Africa 2023” report, in collaboration with Euromonitor International. The report highlights the remarkable growth of the e-commerce market in the United Arab Emirates, which reached 27.5 billion dirhams in 2023 and is projected to exceed 48.8 billion dirhams by 2028.
The UAE has experienced a surge in e-commerce adoption, especially among tech-savvy youth, supported by favorable legislation, regulations, and investments in digital infrastructure. The top three sectors in terms of e-commerce value in 2023 were apparel and footwear, consumer electronics, and media products.
In the UAE, mobile shopping is preferred by consumers due to its convenience and cost savings. Credit and debit cards are popular payment methods, while smartphones have increasingly been used for online shopping, emphasizing the importance of seamless mobile shopping experiences and social media platforms’ role.
The e-commerce sector in the Middle East and North Africa region has experienced steady growth, reaching approximately 106.5 billion dirhams in 2023 and projected to reach 183.6 billion dirhams by 2028. Key trends shaping the e-commerce landscape include omnichannel strategies, increased digital transactions, subscription services, and online grocery shopping.
Mobile commerce in the UAE has witnessed significant growth, with its value quadrupling from 2018 to 2023, reaching approximately 14.3 billion dirhams. The development of high-speed Internet services, digital payment infrastructure
