Disney has announced that it will be ending the practice of sharing passwords starting in June. This move marks the company’s first significant step towards restricting shared accounts and will be fully implemented by September. Last year, Disney revealed plans to crack down on users who shared access credentials, particularly those who were not part of the subscriber’s household.
Disney’s executive director, Bob Iger, described this step as the company’s “first real foray” into preventing the use of shared accounts. He emphasized their commitment to reducing password sharing across all markets by September. In addition to this measure, Disney’s chief financial officer, Hugh Johnston, announced that users suspected of sharing passwords improperly will be encouraged to create their own accounts. Account holders will also have the option to add users outside their household for an additional fee.
Iger explained in an interview with CNBC that Disney aims to boost user engagement and reduce customer attrition through technological tools like recommendation engines. These tools will help Disney better understand its customers and provide more personalized experiences. Ultimately, Disney’s decision to end shared passwords reflects its commitment to enhancing user experience and cracking down on unauthorized account sharing.
