The conclusion of the classic cycling spring season marks a pivotal moment for the cycling world, with Liège-Bastogne-Liège signaling the end of an exhilarating period. Recently, Decathlon, known as the Aldi of sporting goods, made headlines for supplying bicycles to the Pro Tour team Decathlon AG2R. The first spring of classics for Decathlon bicycles has been deemed a success, with strong performances in the top 10 and a victory by Benoît Cosnefroy in the Brabantse Pijl.
It was crucial for Decathlon to emphasize the broader strategy behind this sponsorship, especially as their headquarters are located near Lille in Villeneuve d’Ascq. Van Rysel, a cycling brand rooted in Lille and made and designed in B’Twin Village, is showcasing high-end racing bikes at a tent set up two days before Paris-Roubaix. Members of the Decathlon-AG2R team were present to demonstrate the quality and performance of Van Rysel’s bikes.
Leading the demonstration was professional cyclist Oliver Naesen, who expressed his admiration for Van Rysel’s racing bike and highlighted its unique features that make it stand out in a competitive market. The team behind Van Rysel shared their vision for creating top-quality products that cater to both sports debutants and seasoned athletes while aiming to retain customers through superior products across various sports categories.
The director of Van Rysel, Nicolas Pierron, explained how Van Rysel plays a crucial role in Decathlon’s broader strategy and its goal to establish itself within the cycling community. With a team of designers and experts working on innovative solutions, Decathlon is committed to providing high-quality products for cyclists worldwide. The launch of Van Rysel bicycles has been met with great success due to their dedication to excellence.
Decathlon’s investment in cycling is not new; they have been sponsoring professional teams since the late 1990s. The current partnership with Decathlon-AG2R represents a significant investment highlighting their commitment to cycling and social media’s impact on promoting it globally. Their focus on innovation extends beyond safety measures; they are exploring new ways to use airbags for cyclists’ protection against injuries caused by accidents.
With 100 experts working on product development over several years, Van Rysel’s professional bikes are rigorously tested using cutting-edge technology while combining comfort and performance features that appeal to all levels of riders worldwide.
In conclusion, Decathlon’s partnership with Van Rysel highlights their commitment to excellence in providing high-quality bikes that cater to both beginners and seasoned athletes alike while expanding their reach globally through social media promotion and innovation beyond safety measures.
