DAZN, a leading platform for live streaming and sports entertainment, is set to debut esports on their platform through a strategic partnership with the Esports World Cup Foundation. The event will be broadcast globally for free on July 3 in Riyadh as part of the Riyadh Season. As a result of the long-term agreement with the Esports World Cup Foundation, DAZN has established themselves as a global broadcaster and strategic partner of the tournament.
Shay Segev, CEO of DAZN Group, expressed excitement about the collaboration, stating that their technology, distribution, production, and marketing capabilities make them an ideal partner for the Esports World Cup Foundation. They are committed to working closely with their partner to deliver an innovative and engaging event that will attract new audiences. With this partnership, DAZN has added esports to its strategic portfolio and is ready to broadcast it globally, reaching new heights of growth and engaging a diverse and younger audience.
Ralf Reichert, CEO of the Esports World Cup Foundation, also welcomed the partnership with DAZN, emphasizing the importance of long-term collaborations with industry leaders to drive interest and engagement in esports. The Esports World Cup in Riyadh will feature top-level athletes and teams competing in 22 tournaments with a prize pool exceeding $60 million. The event will span eight weeks and include festivals with gaming activities, community tournaments, and more. This collaboration between DAZN and the Esports World Cup Foundation is set to revolutionize esports broadcasting worldwide.
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