In the modern world, data has emerged as a vital tool for shaping our economic and social reality. It is often viewed as an artifact that reveals intricate patterns of social importance, which play a crucial role in determining how markets operate and societies function.
In their book “Data Rules: Reinventing the Market Economy,” authors Cristina Alaima and Jannis Kallinikos explore the impact of the digital revolution on our market economy. Alaima, an Assistant Professor of Digital Economy and Society, and Kallinikos, a Professor of Organizational Studies and Chair of Digital Transformation and Data Driven Innovation at LUISS University in Rome, highlight the significance of understanding and utilizing data to drive innovation and growth in today’s business landscape.
According to the authors, businesses must adapt to this new digital landscape by leveraging data to drive innovation and growth. By examining the role of data in shaping our economic and social reality, Alaima and Kallinikos offer valuable insights into how businesses can thrive in the digital age.
