Costco’s Diverse Offering of Precious Metals: A Unique Way to Diversify Portfolios and Keep Members Satisfied

In recent years, Costco has gained attention for its diverse offering of precious metals, including gold bars from Swiss and South African refineries. The company’s gold and silver products range in price from a few hundred dollars to over $7,500, making them accessible to both experienced and novice investors. However, finding details about the products can be challenging due to quick sell-outs and the complexity of the website. Members must log in to see prices for in-stock, members-only items, while collectors track products on a subreddit for tips and links.

Despite selling gold bars at low markups from spot prices, coins from the US Mint and Canadian Mint have slightly higher premiums due to collector popularity. For example, gold American Eagle and American Buffalo coins were priced higher than the gold spot price, and silver US Eagle and Canadian Mint coins also had premiums. While Costco doesn’t profit much from gold sales, the company sees benefits in strong e-commerce revenue growth and attracting new members through exclusive items.

Costco’s gold business allows the company to showcase e-commerce revenue growth and keep members satisfied with exclusive items. The company’s range of price points appeals to both experienced and novice investors, making it an attractive option for those looking to invest in precious metals. Collectors tracking Costco’s precious metals offerings can find detailed information on a subreddit while benefiting from tips and links shared by other collectors. Overall, Costco’s offering of precious metals is a unique way for investors to diversify their portfolios while keeping up with market trends.