Comedians have been enlisted to help climate scientists convey the urgency of the crisis to the general public. In a series of videos called Climate Science Translated, scientists team up with comedians to deliver important information in a more relatable and engaging manner. One of the videos features Prof Mark Maslin from University College London, who emphasizes the accelerating pace of the climate crisis. Comedian Jo Brand translates this message by humorously stating, “We’re still going to hell, but we’re getting there faster.” Maslin also highlights the cost-effectiveness of renewable energy sources such as solar and wind power, explaining that they are now more affordable than traditional fossil fuels. By partnering with comedians, climate scientists hope to reach a wider audience and make their message more accessible to the public. The video featuring Brand has already garnered over 3 million views, sparking mainstream attention and gaining traction on social media platforms with support from various celebrities.
Comedy Meets Science: How Comedians Are Helping Climate Scientists Communicate Their Urgent Message to the Public
