Chipotle, recognizing the growing influence of young urban male office workers as a valuable customer base, has introduced a meal special catering to their preferences. The Chipotle Boy Bowl is now available for a limited time through the app and includes two scoops of chicken, white rice, black beans, mild salsa, corn, sour cream, cheese, guacamole, and lettuce.
The brand humorously acknowledges this target demographic through the item listing and a meme-worthy “Chipotle Boy Starter Pack.” Regular customers have praised Chipotle’s convenience, speed, and nutrition, indicating that the chain has effectively met their needs. The appeal of customization is a prominent aspect, with consumers seeking to “Make it my own” when ordering the Chipotle Boy Bowl. However, modifications come with a warning that they could affect the promotional price.
Bustle reported that many professionals were opting to pick up Chipotle orders near their workplaces and often chose to eat at their desks. Gym enthusiasts were also identified as frequent patrons due to Chipotle’s clear dietary information making it easy to track macronutrients. Despite some earlier complaints about portion sizes in 2021, the company clarified that no official changes had been made.
