Live broadcasts of college sports events have seen a significant surge in recent years, leading to an increased demand for high-quality solutions. As a result, athletic departments are now responsible for producing more broadcasts, which puts pressure on maintaining professional standards. At the 2024 SVG College Summit, Jamon Lomax, Senior National Sales Manager at Canon USA, shed light on the need for PTZs and how Canon was involved in the development of a new production facility at the University of Texas at Austin.
Canon has been at the forefront of providing equipment and expertise to support this growing demand. The company’s involvement in building out a production facility at the University of Texas at Austin showcases its commitment to scaling up solutions for live college sports broadcasters. Jamon Lomax emphasized this during his discussion at the SVG College Summit, highlighting the importance of technology and innovation in meeting the increasing demands of live sports broadcasting.
In conclusion, Canon continues to play a vital role in enhancing the quality and reach of college sports broadcasting by addressing challenges and opportunities in this space. By investing in advanced solutions like PTZs and building out production facilities, athletic departments can meet their growing demands while maintaining professional standards.
