TikTok has successfully submitted the required risk assessment for its new “TikTok Lite” app to the European Union, avoiding a potential fine. The platform, known for its dance videos and popular among young people, faced criticism from the EU for its bonus program which rewards users with points for watching videos. Concerns were raised about the potential for increased addiction among users.
As a major online service, TikTok is under stricter regulation in accordance with the European Digital Services Act (DSA). This legislation prohibits manipulative practices, such as “dark patterns,” that aim to keep users on the platform or encourage them to make purchases. Internet companies like TikTok are required to establish risk management protocols and take stronger action against hate speech online. Violations of the DSA can result in penalties of up to six percent of the company’s global annual turnover.
ByteDance, the Chinese company that owns TikTok, recently launched “TikTok Lite” in France and Spain. The platform’s compliance with the EU’s risk assessment requirements is a crucial step in ensuring its continued operation in the European market while adhering to the new regulations outlined in the DSA. By addressing concerns about addictive features and implementing measures to combat hate speech, TikTok aims to maintain its popularity among users while upholding EU standards for online platforms.
In response to concerns about addiction among users, TikTok has implemented new features that allow users to set limits on their usage and take breaks when needed. Additionally, TikTok has taken steps to combat hate speech by introducing new reporting tools and increasing moderation efforts.
The success of TikTok Lite’s risk assessment submission marks an important milestone for ByteDance as it seeks to continue operating in Europe while complying with new regulations. It also demonstrates ByteDance’s commitment to addressing user concerns and maintaining a positive reputation in Europe.
Overall, ByteDance’s successful submission of TikTok Lite’s risk assessment highlights how companies can navigate regulatory challenges by establishing robust risk management protocols and taking proactive measures against negative behaviors online.
