ByteDance Suspends Points and Rewards System on TikTok Lite in Response to EU Investigation

The European Union has launched an investigation into the app TikTok Lite, which is an extension of the popular short-form video app TikTok. The investigation aims to understand the impact of the app on minors and how ByteDance, the company behind both apps, has worked to mitigate risks such as addictive behaviors. In response to the investigation, ByteDance has voluntarily suspended the points and rewards system on TikTok Lite while it addresses these concerns.

TikTok Lite is currently in the testing phase in Spain and France, and its reward mechanism has attracted attention from the EU. The app encourages users to watch and interact with videos using a points and rewards system. By pausing this system, ByteDance hopes to address the concerns raised by the European Commission and ensure compliance with regulations regarding transparency and protection of minors.

ByteDance has stated that it collaborates constructively with authorities and that its decision to suspend the rewards functions on TikTok Lite was made voluntarily. In a brief statement shared on social network X, ByteDance said, “We are voluntarily suspending the rewards features on TikTok Lite while we address the concerns that have been raised.”

The decision to suspend the rewards functions demonstrates ByteDance’s commitment to addressing these issues and cooperating with authorities to ensure that its apps are safe for all users, particularly minors. It is important for companies like ByteDance to work closely with regulators to address any potential risks associated with their products, especially when it comes to protecting young people.