In response to the ongoing price war in the fast-food industry, Burger King and McDonald’s have both launched their $5 value meal deals. These deals are part of a larger effort by restaurants to win back customers who were deterred by higher prices during the pandemic. Other chains, including Wendy’s and Taco Bell, have also introduced their own low-priced meal options in an effort to remain competitive.
Burger King’s $5 deal includes a sandwich, chicken nuggets, fries, and a drink, while McDonald’s offers a choice between two signature burgers, chicken nuggets, fries, and a drink. Wendy’s has added to their $3 breakfast deal and Taco Bell has revamped their menu to include new “meal-sized” items under $3. As customers continue to seek more value in their meals, competition between fast-food chains has intensified.
To win back customers who were seeking smaller portions or cooking at home during the pandemic, some restaurants like Chili’s have introduced new deals and portion sizes. Chili’s launched a new Big Smasher burger as part of their “3 For Me” combo offering value to customers looking for affordable meal options. With prices continuing to rise in the fast-food industry, restaurants are hoping that these deals will help them capture some customers who may have otherwise chosen to cook at home or eat at other establishments.
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