Bridgerton, the popular series produced by Netflix and Shondaland, has had a significant impact on the UK economy. Over the past five years, Bridgerton has boosted the economy by more than a quarter of a billion pounds and supported nearly 5000 businesses. This was announced by Shonda Rhimes, CEO of Netflix and Shondaland, during the release of Part 2 of Bridgerton’s third season.
Shonda Rhimes highlighted the cultural significance of the Bridgerton universe, which has resonated with audiences of all ages and influenced trends ranging from baby names to weddings. She emphasized the show’s economic impact in supporting thousands of jobs and businesses. Rhimes expressed her pride in the economic contribution that art and culture can make to local communities.
Netflix’s VP Production EMEA, Anna Mallett, praised Shonda Rhimes as a genius storyteller whose global influence has brought the Bridgerton stories to audiences worldwide. Mallett emphasized both the cultural impact and economic benefits of the show. Netflix highlighted that Bridgerton has boosted not only production spending but also ancillary spending such as increased tourism to its filming locations.
Theresa Wise, CEO of the Royal Television Society, commended Bridgerton as an example of exemplary storytelling that showcases British talent both behind and in front of the screen. She acknowledged its resonance with global audiences and its contribution to job creation and economic growth in the UK. The success of Bridgerton was described as a significant driver of economic and cultural impact.
In conclusion, Bridgerton has not only entertained audiences but has also made a substantial economic contribution to the UK over
