Breaking the Stigma: Dr. Smith Urges Open Discussions on Mental Health, Ad Council Launches National Campaign to Promote Mental Health Awareness through Sports Partnerships

Star Athletes Open Up About Their Mental Health Practices, Urging Fans to Make Mental Health a Priority

Dr. William A. Smith, the CEO of Huntsman Mental Health Institute, spoke out about the importance of addressing the country’s mental health crisis and encouraged people to have open conversations about their mental health rituals. By sharing stories from favorite athletes, they hope to normalize discussions about mental health and encourage individuals to prioritize their well-being.

The Ad Council has launched a national campaign aimed at promoting mental health awareness through sports partnerships. The campaign features insights from sports leagues and organizations and will be broadcast on TV and digital media platforms with the help of donated time and space from media outlets. The partnership extends beyond the PSA campaign, with continued support through social media amplification, media partnerships, and more until 2024 and beyond. To learn more about the ongoing commitment to mental health awareness in sports, visit LoveYourMindToday.org/Sports.

Lisa Sherman, president and CEO of the Ad Council, expressed excitement about partnering with top sports organizations to promote emotional well-being as a priority alongside physical health. The collaboration aims to encourage individuals everywhere to prioritize their mental health and engage in meaningful conversations about mental wellness.

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