TikTok has announced plans to lay off significant portions of its operations and marketing divisions, according to sources familiar with the matter. The layoffs are expected to impact teams responsible for user support, communications, content, and marketing.
The global user operations team at TikTok will be disbanded, with remaining employees reassigned to other departments such as trust and safety, marketing, content, and product teams. This news was initially reported by The Information and TikTok has not responded to requests for comments on the matter.
TikTok employees were notified of the impending layoffs on Tuesday following the report from The Information. Adam Presser, the company’s head of operations, and Zenia Mucha, Chief Brand and Communications Officer, sent a message to the affected teams confirming the news. However, it remains unclear how many employees at TikTok will be impacted by the layoffs. The Information reported that a “large percentage” of the nearly 1,000 employees working in the affected teams could lose their jobs. In 2023, TikTok disclosed that it had 7,000 employees in the United States alone, indicating the potential scale of the impact.
