The fashion industry in France is buzzing with excitement as the Paris 2024 Olympics approach. Designers are already anticipating the impact that the event will have on their upcoming collections, with many considering how to incorporate elements of the Olympics into their work.
One designer who plans to stay in town for the occasion is Ludovic de Saint Sernin. He has decided to attend the Olympics competitions with his mother and is looking forward to seeing how it inspires his designs for future collections. Meanwhile, Cadwallader is planning a departure from Paris due to an earlier vacation and a longer run before a show in September.
Another designer, Louise Trotter from Carven, is drawing inspiration from sports for her upcoming collections. She incorporates the ease and technical performance of sportswear into everyday clothing designs, blending athleticism and style seamlessly into her work. Serre also emphasizes the importance of sports in her designs, using repurposed tennis bags for custom looks and featuring athletes in shows and campaigns.
Arnaud Vaillant of Coperni is considering dressing a few people for the Olympics, drawing on past collaborations with Puma to create innovative designs that pay homage to both athletics and fashion. Lacoste, known for its sports-inspired fashion, has created looks for both athletes at Vogue World and the runway show, paying tribute to the Paris 1924 Olympics with a capsule collection that celebrates its legacy.
Overall, designers are finding creative ways to blend fashion and sports into their work. The relationship between sports and fashion continues to evolve as designers find new sources of inspiration and opportunity in sporting events like the Olympics.
