Beyond Meat (BYND) has recently expanded its selection of “Crumbles” product line, which has been certified by both the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program. The company is highlighting the health benefits of its plant-based products with these new additions.
In an interview with Yahoo Finance Executive Editor Brian Sozzi, CEO Ethan Brown discussed the company’s latest health-oriented products and their market strategy. Brown emphasized that their plant-based foods are not the highly processed products they are often portrayed as and stressed the support they have received from the nutrition and medical communities.
The industry has attempted to frame Beyond Meat’s products as unhealthy, but experts in nutrition and medicine contradict this narrative. Brown explained that the company is working to combat negative perceptions surrounding plant-based foods and position its products as a healthy alternative. For more insights and market updates, you can watch the full episode of Yahoo Finance Live.
