Bet365, a prestigious sports betting brand, has partnered with 1/ST Technology to bring horse racing to its U.S. customers through the 1/ST BET platform. This collaboration will enable the stateside launch of Bet365’s Advance Deposit Wagering (ADW) on horse racing, available through web and mobile app platforms in U.S. jurisdictions where ADW is permitted. Keith Johnson, Chief Revenue Officer of 1/ST Technology, expressed excitement about the opportunity to work with such a renowned brand and introduce Bet365 customers to the top-tier pari-mutuel horse racing wagering experience offered by 1/ST BET.
This partnership represents a significant milestone in expanding the reach of horse racing to a broader audience, leveraging the expertise of both companies in the realm of sports betting. Through this collaboration, U.S. customers will have access to an enhanced and seamless horse racing betting experience online and on their mobile devices. The integration of Bet365’s ADW platform with 1/ST BET’s cutting-edge technology enhances the overall wagering experience for customers, providing a user-friendly interface and a wide range of betting options on horse races across various tracks.
The partnership between 1/ST Technology and Bet365 is part of a broader effort to elevate the horse racing industry in the U.S., providing customers with a modern and engaging betting experience that attracts new audiences to the sport while enhancing the overall betting experience for existing fans. With the launch of Bet365’s ADW platform through 1/ST BET, customers can expect a seamless and innovative approach to horse race wagering, further enhancing the accessibility and convenience of betting on thoroughbred racing events.
In conclusion, this partnership marks a significant step forward in expanding the reach of horse racing to a wider audience by leveraging
