Bet365, a leading operator in the sports betting industry, has partnered with 1/ST Technology, a global leader in gambling-platform solutions, to offer horse racing through the 1/ST Bet platform to its U.S. customers. This collaboration will bring Bet365’s advance deposit wagering on horse racing to U.S. jurisdictions where ADW is permitted, accessible via web and mobile channels.
Through this partnership, 1/ST Technology aims to enhance the Bet365 offering for its U.S. audience by introducing domestic sports bettors to a top-tier service for horse racing, as well as a comprehensive international racing program available 24/7. The cutting-edge ADW platform developed by 1/ST Technology, known as 1/ST Bet, provides users with AI-assisted tools for a seamless and rewarding wagering experience.
This partnership will leverage 1/ST Technology’s suite of products, including Xpressbet, Monarch Content Management, and AmTote International, to deliver market-leading technologies for pari-mutuel tote and ADW services. Keith Johnson, chief revenue officer of 1/ST Technology expressed excitement about the partnership highlighting the opportunity to showcase their product’s excellence in pari-mutuel horse racing wagering to Bet365’s customers. A spokesperson for Bet365 also emphasized the significance of the partnership in advancing their U.S expansion demonstrating their commitment to innovation and customer satisfaction.
