Bellin Health and Gundersen Health Announce Merger as Emplify Health: What Patients Need to Know

In 2023, Bellin Health and Gundersen Health announced that they would be merging their health systems. This decision came after 1½ years of negotiations between the two Wisconsin-based organizations. The merger was finalized under the name Emplify Health, which is a combination of “empathy” and “amplify.”

During a news conference on Tuesday, CEO Scott Rathgaber explained that the transition to Emplify Health would be a gradual process. Therefore, patients should not expect any immediate changes in the names of Bellin’s hospitals and clinics. Rathgaber also mentioned that both Gundersen Medical Foundation and Bellin Health Foundation will remain unchanged, with donations to the Bellin Foundation continuing to support services in Bellin’s area.

The rebranding to Emplify Health represents a continuation and evolution of the shared legacies of Bellin and Gundersen. A new website has been launched for Emplify Health at emplifyhealth.org. Together, Bellin and Gundersen operate 11 hospitals and over 100 clinics across Wisconsin, Upper Michigan, Minnesota, and Iowa.

For more information about the merger between Bellin Health and Gundersen Health or about Emplify Health, please contact Benita Mathew at bmathew@gannett.com.