Behind the Scenes: Panasonic’s Preparation for CES2024 and Its Focus on Sustainability

In this episode, we follow Ren and Han, members of Panasonic Corporate PR Center on a business trip to Las Vegas. They are preparing for a press conference at CES2024, which is known as the world’s most famous consumer technology trade show. The Panasonic PR team is busy getting ready for the event and we get a behind-the-scenes look at the stage and booth where they will present.

At this year’s CES, Panasonic made headlines with its carbon neutrality and circular economy initiatives. The company is focused on achieving Panasonic GREEN IMPACT through its latest technologies. The theme of Panasonic’s exhibit at CES this year was centered around sustainability and innovation. Media members were curious about Panasonic’s initiatives and asked many questions about them during the event.

One term that is frequently used in Japanese PR is “pre-con,” which refers to the preparation process leading up to a major event like CES. Ren and Han provide insights into what goes on during this crucial time and how the Panasonic PR team navigates through it. Watch the video to learn more about Panasonic’s presence at CES and the impact they are making in the tech industry.