The Ringer has recently released an article that delves into the science of green-lighting movies. In this piece, the research studios’ methodologies for determining what audiences want from their films are explored in detail. Before a movie is given the green light, studios rely on extensive research to understand whether viewers would be interested in a new tornado film, a biopic about Robert Oppenheimer, or any other project featuring Denzel Washington.
In the article, Matt Lynn, president of Piedmont Media Research, offers insights into how these research processes work. Through data-driven analysis and market research, studios are able to tailor their content to meet the demands of modern audiences. By doing so, they ensure that their movies resonate with viewers and drive box office success.
The article also provides predictions for the future of the industry, including Matt’s forecast on Netflix’s stock price. Readers can also take advantage of a 20 percent discount on Matt’s Hollywood insider newsletter, What I’m Hearing… which provides exclusive insights into the entertainment industry.
Overall, this piece offers readers a behind-the-scenes look at how Hollywood makes decisions and why certain movies get made. Through data analysis and market research, studios have developed sophisticated methods for predicting what audiences will want to see on screen.
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