BCP Promotes Multichannel Banking and Personalized Service through Webinar with El Comercio

BCP recently held a webinar in partnership with El Comercio, which focused on the importance of multichannel banking and personalized service. The event was broadcast on Facebook and YouTube, reaching a wide audience.

Arturo Johnson, manager of the BCP Service Channels Division, emphasized the need for financial education and assistance in areas with limited digital access. He also highlighted the importance of tailoring services to regional, cultural, and inclusion differences in Peru.

As part of its digital transformation, BCP has turned its agencies into spaces where customers can receive digital education, learn to use apps like Yape, and get answers to fintech questions. The goal is to provide a flexible multichannel strategy that allows customers to access services through their preferred channel, whether digital or in-person.

However, Johnson emphasized that physical agencies remain important as spaces where customers can ask questions, try new services, and seek assistance. He stressed that the multichannel approach adopted by BCP aims to make banking a more accessible and inclusive experience for all customers.

The ultimate goal is to provide a range of options that caters to different preferences and limitations. The multichannel approach adopted by BCP aims to reach a broader audience and provide a personalized and efficient service.