When you visit AMP pages on the BBC website, you have the option to set your preferences for data collection. These settings are specific to AMP pages and may need to be adjusted when visiting non-AMP pages on the site.
AMP pages are designed for a faster and more lightweight mobile experience and use Google AMP technology. In order for these pages to function properly, some essential data is stored on your device without requiring your explicit consent. This data collection is necessary to ensure that the web pages you visit work as intended.
In addition to essential data collection, there is also optional data collection that allows the BBC to display personalized ads that are relevant to you outside of the UK. By consenting to this data collection on AMP pages, you are agreeing to receive personalized ads from the BBC and its advertising partners.
If you choose not to receive personalized ads, you have the option to reject data collection and continue browsing the AMP page. You will still see advertising, but it will not be tailored to your interests. You can easily change your data collection settings by clicking on “Ad Choices / Do not sell my info” in the footer of the page at any time.
Overall, managing your consent settings on AMP pages allows you to control which data is collected and used for personalized advertising purposes while browsing the BBC website.
