Banks Show Empathy towards Families of Deceased and Abducted Individuals: A Step Towards Better Customer Service

In response to a request from the Military Relief Organization, the Bank of Israel recently issued a directive to banks urging them to demonstrate greater empathy and consideration towards families of deceased and abducted individuals. Banks were instructed to modify the language used on forms related to closing bank accounts of the deceased. The wording “removed from the list of bank clients” was deemed insensitive and hurtful by grieving families.

This decision was made after Avi Haroush, father of fallen IDF Special Forces Brigade soldier Rif Haroush, shared his dismay on Facebook about the language used when he closed his son’s bank account. His post shed light on the emotional impact of such wording and prompted a call for change within the banking sector. In response to this feedback, the Bank of Israel took action to address the issue and ensure that families facing loss are treated with compassion and respect during difficult times.

By implementing these changes, banks are demonstrating their commitment to supporting and assisting families who are coping with loss or abduction of a loved one. This initiative is part of ongoing efforts by banks to improve customer service and enhance overall experience for clients facing challenging circumstances. The revised language on bank forms will help alleviate unnecessary pain and distress for families already dealing with immense grief and loss.

The Bank of Israel’s directive is a step in the right direction towards providing more support for families dealing with tragedy. It shows that even in such difficult times, it is important for businesses to be considerate of their customers’ emotions and needs. By modifying their language used on forms related to closing bank accounts, banks can show empathy towards grieving families, which will undoubtedly improve their relationship with these customers in the future.