Avery Dennison, a materials science company headquartered in the United States, has achieved a significant milestone with its sustainable solution CleanFlake. This technology eliminates labels from packaging during recycling, enabling efficient HDPE mono-material recycling. The latest version of CleanFlake has been endorsed by the Association of Plastic Recyclers (APR) for meeting or exceeding the voluntary requirements of APR’s Design for Recyclability guide in North America. This guide provides information and testing protocols on designing plastic packaging for recyclability.
CleanFlake’s updated technology includes a repositioning feature that enables the manual removal of labels from PET substrates within an 8-hour window. This feature is particularly beneficial in cases where labels are misaligned during the automated labeling process, preventing wastage of both the bottle and its contents. By minimizing waste and promoting the efficient use of resources, CleanFlake integrates with current value chains and offers facestocks and liners made from recycled materials or using fewer resources, ensuring a fully sustainable label construction.
Avery Dennison has recently pledged to transition its pharmaceutical portfolio to recycled polyethylene terephthalate (rPET) liners by the end of 2025. In addition to CleanFlake, the company offers a range of other solutions including labelling and functional materials, RFID inlays and tags, and software applications for the packaging industry. The recognition of Avery Dennison’s CleanFlake technology by APR was originally featured on Packaging Gateway, a brand owned by GlobalData. The information provided in this content is meant for general informational purposes only, and individuals should seek professional advice before making any decisions based on it.
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