Avery Dennison Revolutionizes PET Recycling with CleanFlake Adhesive Technology: Meeting or Exceeding APR Design for Recyclability Standards and Promoting Resource Efficiency

In a remarkable milestone, Avery Dennison Corporation has revolutionized the recycling industry with their CleanFlake adhesive technology. This groundbreaking innovation has significantly enhanced PET recycling by enabling labels to be easily removed during the recycling process. The new CleanFlake technology now includes a repositioning feature that allows manual removal of misaligned labels from PET substrates within an 8-hour window, preventing waste and promoting resource efficiency.

Moreover, CleanFlake has been recognized for meeting or exceeding the voluntary requirements for APR Design for Recyclability. Avery Dennison ensured that the solution was evaluated using the most stringent, industry-accepted criteria that consider a wide range of design features impacting plastic recycling.

The company emphasizes that CleanFlake is available with facestocks and liners made from recycled materials or requiring fewer resources, resulting in a fully sustainable label construction. This underscores their commitment to advancing sustainability practices while maintaining high-performance standards. Notably, CleanFlake seamlessly integrates into the current value chain without requiring additional investment to transition from traditional labels.