AssetFloow, a leading provider of behavioral analytics solutions, recently closed a €1.5 million investment round with the support of GED Ventures. This marks the company’s first equity round after receiving a €100K SAFE note in 2021. With this new funding, AssetFloow plans to triple its R&D team in Portugal, accelerate its expansion in Europe and South America, and strengthen its position in the behavioral analytics market.
Ivanova, the CEO of AssetFloow, is excited about the impact that this funding will have on the company’s growth and development. According to Ivanova, AssetFloow is revolutionizing the way retailers analyze consumer behavior in physical stores. The platform offers a solution that allows retailers to understand consumer behavior in real-time and at scale without compromising privacy.
One example shared by Ivanova highlights the impact that AssetFloow has had on one of its European clients. Previously, the client had to hire a team to manually track consumers in their stores, costing them tens of thousands of euros per week. With AssetFloow, the same client was able to achieve the same results in seconds, demonstrating the efficiency and effectiveness of the platform.
Additionally, AssetFloow’s platform has proven to be valuable in detecting behavioral changes well in advance. One of its clients in Brazil was able to identify behavioral changes three months in advance compared to their own team, leading to increased sales despite challenging market conditions. This success story showcases the tangible benefits that AssetFloow can provide for retailers looking to gain a competitive edge in the market.
With this new funding round under its belt, AssetFloow is well positioned for continued growth and success as it continues to revolutionize the way retailers analyze consumer behavior.
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