Apple unveiled its new suite of generative AI features, known as Apple Intelligence, during the WWDC keynote on Monday. These features are designed to enhance the user experience on iPhone, iPad, and Mac devices. While most iPhone users will need to upgrade to the latest models to access these features for free in the United States later this year, there are other options available for those who do not have the latest devices.
Apple Intelligence includes a revamped Siri that is powered by AI and can access specific actions within apps to provide more practical assistance to users. Tasks such as drafting emails, generating custom images and emojis, and even helping users schedule their travel plans will be handled directly on the devices themselves, utilizing the powerful chips within the latest iPhone, iPad, and Mac models.
The launch of Apple Intelligence comes at a time when iPhone sales have been declining, and people are holding onto their devices for longer periods. With prices increasing and fewer groundbreaking upgrades being released, Apple hopes that the introduction of AI features will give users a reason to upgrade to the latest models. Ultimately, it will be up to iPhone owners to decide if Apple Intelligence is compelling enough to warrant an upgrade.
