Apple has been known for falling behind in technology trends, and the same seems to be true for AI. While competitors like Google, Microsoft, Samsung, and Open AI have launched impressive AI products, Apple has produced very little. However, this narrative is set to change at its developer conference next week at WWDC as the company gears up to reveal its plans for incorporating AI into its products.
One of the key areas that Apple is likely to focus on is the overhaul of its voice assistant Siri. The company recognizes the advancements made by Chat-GPT and is planning to integrate similar AI capabilities into Siri to improve its functionality. By partnering with Open AI to integrate Chat-GPT into its operating system, Apple aims to leverage leading AI technology and reach a wider user base. This shift towards AI could potentially revive slowing smartphone sales as it enhances user experiences and increases device capabilities.
Apple’s vast customer base and internal expertise in semiconductor technology position it as a key player in the AI market. By running AI queries locally on devices rather than relying on cloud-based services, Apple can save costs and incentivize consumers to upgrade their devices. Ultimately, Apple’s focus on AI technologies is expected to shape the future of its products and solidify its position in the tech industry.
