For the third year in a row, Apple has retained its position as the world’s most valuable brand, according to the annual Top 100 Most Valuable Global Brands report by BrandZ. The report also revealed that the Apple brand is the first to surpass the $1 trillion mark in value, growing by 15% to almost $1.016 trillion over the year.
Google (Alphabet Inc.) and Microsoft were among the top five most valuable brands globally alongside Apple. Google’s value increased by 30% to $753.5 billion, while Microsoft experienced a 42% increase in value to $712.9 billion. Amazon grew by 23% to $576.6 billion, and McDonald’s increased by 16% to $221.9 billion, completing the top five brands list. Nvidia experienced the most significant increase in value, growing by 2.8 times to $201.8 billion and jumping 18 places to sixth in the rankings.
The top ten most valuable brands included Visa, which grew by 12% to $188.9 billion; Facebook (Meta) saw an increase of 79% in value, reaching $166.75 billion; Oracle grew by 58% to $145.5 billion; and Tencent experienced a slight decrease of only 4%. However, despite this decline, Tencent still remained one of the largest brands in Asia with a value of $135.2 billion.
In conclusion, it is evident that technology companies dominate the list of most valuable global brands with Apple leading
