Apple Loses Market Share in China: A Case Study on Customer Loyalty and Durability

What factors contribute to iPhone’s 40% higher retention rate compared to Android?

Apple has lost market share in China, partly because of companies like Huawei gaining preference and also due to the longevity of its cell phones. According to analysis by ITHome, iPhones have a useful life of more than five years, with a growing retention rate compared to Android smartphones. This durability not only leads people to change their devices less frequently but also build customer loyalty.

Since the iPhone 7 series began adopting new case designs, the overall accidental damage repair rate for iPhones has dropped significantly. The report mentions a decrease in out-of-warranty repairs, indicating better durability of iPhones over the years. This trend is not limited to China but is appreciated worldwide, especially in the United States.

It appears that content unrelated to Apple and the smartphone industry was accidentally included in the original text, such as references to a store selling plumbing fixtures and various user profiles and forums. It seems like a mix-up or error occurred as these topics have no direct relevance to the discussion about Apple’s market share in China.

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