Apple has recently introduced a new feature in iOS 18 software that allows users of iPhone 14 and later models to connect to satellites in space for messaging purposes. This feature, known as “messages via satellite,” supports sending and receiving messages, emojis, tapbacks, and SMS messaging with end-to-end encryption. The emergency service remains free, but the nonemergency version could potentially become a revenue stream for Apple as they aim to boost their services business amidst slowing iPhone sales.
At the recent WWDC, Apple announced the new feature as a way to reduce dependence on WiFi and cellular connectivity. This move could potentially decrease Apple’s reliance on iPhone sales in the future. Initially, the emergency feature was free, but there were hints that Apple might charge for it in the future. However, with the introduction of “messages via satellite,” users can now text friends and family when they are off the grid without relying on traditional internet or cellular connectivity.
The past quarter saw record services revenue for Apple while iPhone sales declined. This new feature could serve as an incentive for users of older iPhone models to upgrade if it expands to include calls and other media formats. If Apple decides to charge for the service, it could further increase their profits similar to their business model with Apple Music, News+, and TV+.
Overall, “messages via satellite” is a unique feature that sets Apple apart from its competitors by providing users with an alternative method of communication when traditional internet or cellular connectivity is not available. It shows that Apple is constantly innovating and looking for ways to improve its products and services to meet the changing needs of its customers.
