Apple has announced that it will delay the launch of its Artificial Intelligence (AI) ecosystem, Apple Intelligence, in the European Union (EU). This decision also applies to the functions iPhone Mirroring for Mac and SharePlay Screen Sharing. The reason for this postponement is attributed to “regulatory uncertainties” related to the Digital Markets Act (DMA), which came into effect in March. The DMA aims to regulate the control power of major digital companies to ensure fair competition in online services.
Apple is considered one of the market access guardians under the DMA due to its significant economic position in the EU. The company has a high turnover, market capitalization, and a large user base in the region. With the activation of the DMA, Apple made some adjustments to its operating system through the iOS 17.4 update, enabling features that were previously blocked, such as installing apps from third-party platforms and using alternative payment methods.
The launch of Apple’s AI system was planned to be integrated into upcoming versions of iOS, iPadOS, and macOS this fall. However, due to regulatory issues surrounding the DMA, these features will not be available in the EU right away. Apple is working hard to ensure compliance with EU rules before introducing these features to users in those countries.
The company hopes to launch these delayed features soon but needs to go through a detailed examination before doing so. Apple is seeking clarity from the European Commission on the permissions required for third parties to access Apple Intelligence functions. This delay in Europe contrasts with plans for a global release by year’s end.
Media reports from outlets like Financial Times, Bloomberg, and CNBC have highlighted Apple’s need for regulatory navigation in Europe before releasing these features. However, they expect that once all legal hurdles are cleared up; users can enjoy these new functionalities soon enough.
In conclusion, it seems that Apple is taking all necessary precautions while ensuring compliance with EU regulations before rolling out its AI system and other features that were planned for this fall’s updates. It’s important for companies like Apple who operate globally must comply with local laws and regulations while continuing their business operations without hindrance or penalties.
