Apple and Meta, the parent company of Facebook, Instagram, and Whatsapp, are reportedly in negotiations to bring Meta’s generative artificial intelligence model to Apple devices. The Wall Street Journal first reported the discussions between the two tech giants. However, Bloomberg’s reporter Mark Gurman has revealed that Apple has rejected Meta’s proposal to bring its AI tool Llama 3 to Apple devices. According to Gurman’s sources, the companies briefly discussed the matter in March but did not progress with it.
Despite this setback, Apple is still looking at integrating other AI applications into its devices. In early June, the company announced its partnership with Open AI and released its AI strategy which includes using Open AI’s Chat GPT tool for Siri’s most challenging tasks. Through these partnerships, Apple hopes to provide users with a wider range of AI tools while allowing AI companies to reach more users through Apple devices. The agreements may involve a revenue-sharing model where Apple takes a cut of the monthly fees from users who opt for paid versions of AI applications.
However, it was reported that EU region may have to wait longer to receive new AI features on Apple devices due to uncertainties around EU restrictions and data security concerns. Nonetheless, Apple remains committed to expanding its presence in the rapidly growing field of artificial intelligence and providing its customers with cutting-edge technology solutions.
