Apeel Sciences has recently launched its “The Apeel Leverage” campaign, which highlights the ways in which its technologies can enhance the long-haul capabilities of fresh produce supply chains. The focus areas of this campaign are “Here for the Long-Haul” and “Satisfy You and Your Customers,” and they aim to ensure that produce not only travels further but also exceeds customer expectations upon arrival.
Apeel’s technology is designed to improve partners’ supply chain capabilities by enhancing pillars such as “Expanding Offerings with Confidence,” “Helping You Sell More,” “Here for the Long-Haul,” and “Satisfy You and Your Customers.” The company’s goal with this initiative is to address food waste, drive improvements to partners’ top and bottom lines, and unlock the full potential of the produce supply chain more sustainably.
With Apeel’s technology, suppliers can ship their produce over longer distances with confidence, reducing rejections or quality markdowns and improving profitability. By maintaining the aesthetic and nutritional quality of fruits and vegetables, the company helps retailers offer products that meet consumers’ increasing demands for quality and sustainability.
In addition, Apeel’s technology allows suppliers to reach new markets that were previously considered out of reach due to spoilage concerns. This leads to more dynamic produce displays and marketing strategies, ultimately enhancing the shopping experience and customer satisfaction.
Overall, the pillars of “The Apeel Leverage” campaign support partners’ operational requirements while meeting growing consumer demand for sustainable and high-quality produce. By aligning its technology with partners’ needs, Apeel Sciences aims to create a powerful impact across the entire supply chain.
