AMP Technology Powers Personalized BBC Ads: How Data Collection and Consent Settings Work on AMP Pages

Google AMP technology has been used to create the lightweight mobile page that users are currently viewing. These pages allow users to manage their consent settings for data collection, which are specific to AMP pages only. If users visit non-AMP BBC pages, they may need to set their consent settings again.

While some essential data collection is done on the user’s device without requiring consent, this limited information is stored locally on the device to support the functionality of the web pages. Users can learn more about what essential information is stored on their device for this purpose.

In addition to necessary data collection, there is optional data collection that users can consent to on AMP pages. By agreeing to this data collection, users give permission for personalized ads to be displayed to them even when outside of the UK. More information on how ads are personalized at the BBC and with advertising partners can be found.

If users prefer not to receive personalized ads, they have the option to reject data collection and continue. It’s important to note that while ads will still be displayed, they will not be personalized to the user. Users can adjust these settings at any time by clicking on “Ad Choices / Do not sell my info” in the footer.

To proceed with data collection and personalized ads, users can click on “Accept data collection and continue.” Alternatively, they can choose to reject data collection and continue without personalized ads.