Starting this Tuesday, French users of Amazon Prime Video will be subjected to advertisements on their streaming platform. This marks a shift in the company’s strategy as it follows a trend set by other streaming platforms like Netflix and Disney+, who also offer ad-free subscriptions at higher prices.
To subscribe to the ad-free service, users must go to their settings, select “Prime,” choose “Watch without advertising,” and click on “Start subscription.” The classic subscription with ads will remain at 6.99 euros per month, while the ad-free subscription will cost 8.98 euros per month. Live programs will still include ads regardless of the subscription type.
Amazon justifies the move by stating the need to invest in attractive content and promises to broadcast significantly fewer ads than traditional TV and other streaming services. By charging extra for ad-free content, Amazon aims to tap into a potentially profitable market. Jeff Bezos, the CEO of Amazon, sees this as an opportunity to leverage Amazon’s influence and bring more value to its customers.
The inclusion of targeted ads could be lucrative for Amazon given its extensive knowledge of customer preferences through its online sales site. By offering both ad-supported and ad-free subscriptions, Amazon aims to cater to different viewer preferences while delivering targeted ads that are relevant to each user’s interests.
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